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Sea Urchin Studio is a boutique design company specializing in nature-inspired products for kids.

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NY NOW: Building My Booth!
September 13, 2013

Using furniture that was lightweight and/or foldable was high on my list of priorities since we were driving to the show and setting up without help. This is also a very useful idea post-show, when all escalators are immediately shut down, and elevators commandeered by hired show movers. It can take hours to lug that furniture up the stairs.

I found a "pop up" metal table and shelf at Crate & Barrel, and used FLOR carpet tiles in our signature aqua color. The chairs were tough to bring since they don't stack or fold, but I thought the wood added a nice, natural element to the design. The horizontal shelf is from IKEA, it weighs about a ton and was left behind after the show. The baskets are also from IKEA, and surprisingly, they fold flat. IKEA is an absolute treasure for trade show furniture with it's flat pack boxes, low prices and clean design.

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